Search Engine Optimization 2006 Tutorial Video

Self Study, Tutorial Video on CD - DVD. The tutor guides you using step-by-step examples. Learn directly from your own desk high quality training videos at an affordable price. It works on both PC and Mac.

These Search Engine Optimization tutorials are aimed towards the web master that wishes to increase their internet traffic. This video tutorial is structured towards beginners and intermediate web masters. The author spends a great deal of time separating fiction from fact and highlights the areas that web masters should pay close attention to in order to guarantee increased traffic. Releated titles Dreamweaver 8 Video tutorials .

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Search Engine Optimization Tutorial CD / DVD

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Topics Covered on this Training Video Include:
Course Intro
How Search Engines Work
Checking the Current Status of Your Sites
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Choosing Target Keywords
  • Keyword Research
  • More Keyword Research
  • Keyword Phrases Vs Single Words
  • Analyzing the Competition for Keywords
  • Identifying Your Money Keywords
  • Make Keywords Specific and Descriptive
  • Keyword Tools: Wordtracker
  • Other Keyword Tools
How Domain Names Effect SE Placement
  • How Domain Names Affect SE Placement
  • Choosing Effective Names
  • Registering Domain Names
  • Using Multiple Domain Names
  • Setting Up Multiple Domain Names
Designing Web Pages That Search Engines Like
  • Creating Crawler-friendly Sites
  • Placing Keywords: Page Titles
  • Placing Keywords: Meta Descriptons
  • Placing Keywords: Meta Keywords
  • Placing Keywords: Headings
  • Placing Keywords: Body Text
  • Benefits of Using CSS
  • Working with Images
  • Additional Page Construction Tips
  • Robot.txt Files
  • Outgoing Links
  • Common Page Content Mistakes
  • Fixing Invisible Navigation Systems
Link Building
  • Why Links are Importnt
  • Link Basics
  • Building Natural Link Structures
  • Reciprocal Links
  • Using Google PageRank
  • Tips for Identifying Other Links
  • Tips on Writing Link Requests
  • Getting Links from Directories
  • Links that Can Work Against You
  • Strategies for Improving Your Links
Advanced Link Building Techniques
  • Provide Valuable Content
  • Syndicating Your Content
  • Article Directories
  • Blogs
  • Content Subscriptions Using RSS Feeds
Paying for Traffic
  • Why Pay for Traffic?
  • Pay-Per-Click (PPC) Programs
  • A Survey of PPC Programs
  • Google AdWords and AddSense
  • Improving AdWords Rankings
  • Yahoo Search Marketing
  • Planning Your Yahoo Ad Campaign
  • Planning Your Bid Strategies
  • Determining Your Max Bids
  • Yahoo Search Marketing Reports
  • Tracking Your Ads
  • Importance of Internet Advertising
Google
  • Google Specs and Overview
  • Google Site Organization
  • Google Page Construction Tips
  • Google Link Strategies
  • Avoiding The Google Sandbox Effect
Yahoo
  • Yahoo Specs and Overview
  • Yahoo Site Organization
  • Yahoo Page Construction Tips
MSN Search
  • MSN Search Specs and Overview
  • MSN Search Site Organization
  • MSN Search Optimization Techniques
  • MSN Search Linking Strategies
  • Optimization Tips from MSN
Ask Jeeves
  • Ask Jeeves Specs and Overview
  • Technical and Editorial Requirements
  • Additional Requirements and Design Tips
Web Directories
  • Directories Vs Search Engines
  • The Yahoo Directory
  • Submitting Sites to the Yahoo Directory
  • The Open Directory Project (ODP)
  • Submitting a Site to the ODP
  • Tips for Getting Listed in ODP
Getting Hi-Tech Pages Indexed
  • Frame Pages
  • Flash
  • Optimizing Flash Content for Google
  • Avoiding Problematic Flash Content
  • Dynamically Generated Pages
Search Engine Optimization Tools
  • Information Sources
  • SEO Web Sites
  • Wordtracker
  • SE Rank Monitors
  • Keyword Density Analyzers
  • Link Optimizers-Optilink
Final Thoughts
  • Course Wrap-up
  • Disclaimer
Credits
  • About Your Author
UK & Europe
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