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These Search Engine Optimization tutorials are aimed towards the web master that wishes to increase their internet traffic. This video tutorial is structured towards beginners and intermediate web masters. The author spends a great deal of time separating fiction from fact and highlights the areas that web masters should pay close attention to in order to guarantee increased traffic. Releated titles Dreamweaver 8 Video tutorials .
Search Engine Optimization Tutorial CD / DVD
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- Works on PC or Mac
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Topics Covered on this Training Video Include:
Google
Course Intro
- Course Intro
- What Is Covered In This course
- Why Search Engines Are Important
- Limitations of SE Optimization
How Search Engines Work
- Survey of the Search Engine Landscape
- Search Engine Terms Defined
- Optimization Vs Advertising
- Crawler-based Search Engines
- How Crawler-based Search Engines Work
- Web Directories
- Pay Per Click Systems
- How Engines Rank Web Pages pt.1
- How Engines Rank Web Pages pt. 2
- The Importance of Off-Page Factors
Checking the Current Status of Your Sites
- Google and The Google Tool Bar
- Checking Your Pages in Google
- Checking Your Pages in Yahoo
- Checking MSN and the Others
- Making Frames More SE Friendly
- Setting Page Titles and Descriptions
- Checking Page Links and Content
- How to Make Your Content Easy to Index
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Choosing Target Keywords
- Keyword Research
- More Keyword Research
- Keyword Phrases Vs Single Words
- Analyzing the Competition for Keywords
- Identifying Your Money Keywords
- Make Keywords Specific and Descriptive
- Keyword Tools: Wordtracker
- Other Keyword Tools
How Domain Names Effect SE Placement
- How Domain Names Affect SE Placement
- Choosing Effective Names
- Registering Domain Names
- Using Multiple Domain Names
- Setting Up Multiple Domain Names
Designing Web Pages That Search Engines Like
- Creating Crawler-friendly Sites
- Placing Keywords: Page Titles
- Placing Keywords: Meta Descriptons
- Placing Keywords: Meta Keywords
- Placing Keywords: Headings
- Placing Keywords: Body Text
- Benefits of Using CSS
- Working with Images
- Additional Page Construction Tips
- Robot.txt Files
- Outgoing Links
- Common Page Content Mistakes
- Fixing Invisible Navigation Systems
Link Building
- Why Links are Importnt
- Link Basics
- Building Natural Link Structures
- Reciprocal Links
- Using Google PageRank
- Tips for Identifying Other Links
- Tips on Writing Link Requests
- Getting Links from Directories
- Links that Can Work Against You
- Strategies for Improving Your Links
Advanced Link Building Techniques
- Provide Valuable Content
- Syndicating Your Content
- Article Directories
- Blogs
- Content Subscriptions Using RSS Feeds
Paying for Traffic
- Why Pay for Traffic?
- Pay-Per-Click (PPC) Programs
- A Survey of PPC Programs
- Google AdWords and AddSense
- Improving AdWords Rankings
- Yahoo Search Marketing
- Planning Your Yahoo Ad Campaign
- Planning Your Bid Strategies
- Determining Your Max Bids
- Yahoo Search Marketing Reports
- Tracking Your Ads
- Importance of Internet Advertising
- Google Specs and Overview
- Google Site Organization
- Google Page Construction Tips
- Google Link Strategies
- Avoiding The Google Sandbox Effect
Yahoo
- Yahoo Specs and Overview
- Yahoo Site Organization
- Yahoo Page Construction Tips
MSN Search
- MSN Search Specs and Overview
- MSN Search Site Organization
- MSN Search Optimization Techniques
- MSN Search Linking Strategies
- Optimization Tips from MSN
Ask Jeeves
- Ask Jeeves Specs and Overview
- Technical and Editorial Requirements
- Additional Requirements and Design Tips
Web Directories
- Directories Vs Search Engines
- The Yahoo Directory
- Submitting Sites to the Yahoo Directory
- The Open Directory Project (ODP)
- Submitting a Site to the ODP
- Tips for Getting Listed in ODP
Getting Hi-Tech Pages Indexed
- Frame Pages
- Flash
- Optimizing Flash Content for Google
- Avoiding Problematic Flash Content
- Dynamically Generated Pages
Search Engine Optimization Tools
- Information Sources
- SEO Web Sites
- Wordtracker
- SE Rank Monitors
- Keyword Density Analyzers
- Link Optimizers-Optilink
Final Thoughts
- Course Wrap-up
- Disclaimer
Credits
- About Your Author
About this Search Engine Optimization Training CD
| Title : | Search Engine Optimization |
|---|---|
| Tutor : | James Gonzalez
Other tutorials by James Gonzalez |
| Videos : | 111 Lessons- Video run time: 7 Hours |
| Availability : | Immediate Dispatch |
| Compatibility: | Vista, 2000, XP, Windows 7, Mac OS, OSX |
| Released | 2006 |
| Price US / Canadian Sales | $99.95   |
106 In Stock
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Multi User Network Version Available
This training is also available in Multi User format for Schools and Corporate users.
10 Multi User $500
10 Multi User $500 Why use this method of video training?
- Learn Search Engine Optimization from an accredited expert in days.
- Ideal for beginners, these easy to follow videos offer visual clarity.
- Master a full application for a fraction of the cost of classroom based training, and faster than with a manual.
- Unique teaching method that offers accelerated learning and high retention.
- Used by many large companies, schools, universities,
click to see some of our customers. - Learn from your own desk at a speed that suits you.
- It's Cost effective tuition from leading expert tutors.
- Learn at your own pace; training can be stopped, rewound or fast forwarded as required.
- These High Quality Tutorial Videos are on CD / DVD or Online and PC / Mac Compatible. It's Simply the best tuition at an affordable price
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